Creation of branding & launch of a new brand

Strengthening brand stories and brand recognition is something I strive for through my work. 

An exciting recent venture for me was guiding a brand new jewelry company to define their values, branding, aesthetic & create a brand kit for them. From there, I created an e-commerce website, instagram marketing strategy and created social media content ahead of the brand shop launch and beyond. I spent multiple months to set the groundwork, launching the brand on Instagram with beautiful, engaging photo and video content and drive organic growth.  

Previously, I've aided a boutique fitness studio undergo a complete rebranding as well as 2 major website overhauls. In addition, I worked tirelessly to really hone in on the brand identity in its early years and shape it to be the recognizable, beloved brand it became through my definition of a clear brand voice, direction, values and imagery.